A story that began with one generation, grew through another, and is now being created for generations to come.
Ours is a story of a shop, a family, and the simple joy of helping someone find something they love.
Simora is the next chapter. A fresh perspective, built on the care that has always brought us together.
Our story began long before Simora. Since childhood, we watched our dad passionately build his business, selling handbags, wallets and belts.
We grew up around the shop, watching his dedication, meeting customers and developing the same love for the world of fashion and accessories. The shop became part of our childhood, our family and our identity.
In 1992, we took that passion forward and created Satguru’s. What started as a family dream has continued to grow and thrive, becoming a business that holds a very special place in our hearts.
As we looked towards the future, we wanted to create something that could carry this legacy forward for the next generation.
Simora is our way of bringing together everything we have learned over the years with a fresh vision for the future.
Simora means “God Hears.”
The name reflects our faith, our journey and the belief that every dream begins with hope, hard work and a little faith.
Built on our family heritage, inspired by the world and created with the future in mind.
Our passion for fashion and accessories has taken us far beyond our own doorstep. Over the years, we have travelled to many countries, discovering different cultures, styles, markets and craftsmanship.
We love exploring different places and seeing how fashion and accessories are interpreted around the world. Every journey has brought new inspiration.
We carefully select pieces that we genuinely love and would be proud to share with our customers.
Our heritage.
Our experiences.
Your next favourite.
Satguru’s represents an important chapter in our family history.
Simora is the next. Thank you for being part of our journey.
